Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI.
An online survey of 1,106 U.S. journalists was conducted Jan. 3 – Feb. 9, 2024.
Key findings include:
1.) 28% of journalists said they currently use generative AI, followed by 20% who plan to explore its uses in journalism.
2.) 45% said their does not have an AI use case policy, compared to 24% who said their company does have a policy in place.
3.) 70% of journalists said public relations professionals were at least “moderately important” to their success.
4.) Journalists’ top concerns currently include a lack of funding (35%), trust in journalism/media (31%), disinformation (28%), and the decline in local news (24%).
5.) 69% said digital publication is the primary medium for their work, followed by print (19%), and TV (4%).
Read more about current concerns and trends in the journalism industry
