IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month.
Bob Navarro was born in El Paso, Texas, on March 15, 1932. After serving in the Army, he attended broadcasting school in Los Angeles and began his career in local radio. In 1967, he started working for what is now CBS Los Angeles.
Navarro was a strong advocate for unbiased Latino news coverage. He gained significant popularity through his weekly interview program, Bob Navarro’s Journal, where he addressed pressing public issues. One of the most notable events he covered was the Chicano Moratorium protest against the Vietnam War in 1970, which led to the death of journalist Ruben Salazar.
In the ’90s, Navarro became director of the KCBS editorials, where he championed diversity in leadership. He was also was a founding member of the California Chicanos News Media Association, established in 1972. He passed away at the age of 92 in August 2024.
