The IPR Research Letter is a weekly digest connecting you to noteworthy actionable academic and applied research in public relations, corporate communication, and beyond.
A new edition is sent every Wednesday to keep you updated on the science beneath the art of public relations. Our focus with each edition is to provide you with insights on the latest research in the field so that you can put that information to immediate use.
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Research Letter Archive: (Search Previous Editions Below)
March 23: Nearly a Quarter of Americans get News from Podcasts
March 16: What Ethical Challenges Will PR Pros Face in a Digital World?
March. 9: Does Geopolitical Risk Stifle Innovation?
March 2: Top 17 Public Relations Insights of 2021
Feb. 23: 2022 Disinformation in Society
Feb. 16: All New from IPR: Introducing IPR ELEVATE!
Feb. 9: Executive Views on Climate Change
Jan 26: Internal Communication Trends for 2022
Jan. 19: How Consumer Activists Support Brands that Fight Global Warming
Jan. 12: How Top Leaders Navigated Change Throughout COVID-19
Jan. 5: The Metaverse is the “Next Big Thing” According to Millennials
Jan. 6: Tackling Diversity, Equity, Inclusion, and Allyship – How Can We Do Better?
Jan. 13: IPR launches new episode of “In A Car with IPR”
Jan. 20: The IPR Year In Review is out now!
Jan. 27: Top 15 Public Relations Insights of 2020
Feb. 3: Special Edition: Honoring Some of the Many Black PR Pioneers
Feb. 10: Introducing the Hidden Figures in Public Relations History
Feb. 17: Learn about PR Pioneer Inez Kaiser (1918-2016)
Feb. 24: Learn about PR Pioneer Bayard Rustin (1912-1987)
March 3: Women’s History Month – Learn about PR Pioneer Patricia Tobin
March 10: The Story of Feminist PR Trailblazer Muriel Fox (1928-Present)
March 17: The Communicator’s Guide to Research, Analysis, and Evaluation
March 24: Learn about Marilyn Laurie, first female CCO of a Fortune 10 company
March 31: How Female Pioneer Ida Tarbell exposed the oil industry
April 7: New IPR Series: “Research Readout” with Ragan’s PR Daily
April 14: Four Ways Companies Can Communicate with Employees about the COVID-19 Vaccine
April 22: Should Brands be Encouraging COVID-19 Vaccinations? Most Consumers Said Yes.
April 28: Americans Trust the Military and Scientific Community More Than Other U.S. Institutions
May 5: Celebrating Asian American Pacific Islander Heritage Month
May 12: Discover Best Practices for Linking Corporate Social Responsibility to Corporate Reputation
May 19: New IPR Mental Health Resource Page
May 26: Business and Systemic Racism: Findings from the Edelman Trust Barometer
June 2: Public Relations Journal Volume 14, Issue 2
June 9: How to be Accountable and Honest in DE&I Communications
June 16: Does Corporate Social Advocacy Influence Voting Behavior?
June 23: How a PR Pro Recovered from an Awful Mistake
June 30: Critical Race Theory has a Role to Play in Communications and Business
July 7: How Do Consumers React to “Woke Advertising”?
July 14: Republicans are Less Likely than Democrats to Trust “Mainstream” News Sources
July 21: What Research Says about Communications’ Role in DE&I
July 28: Consumers Turn to Social Media to Learn More About Brands
Aug. 4: Implicit Bias Training Does Not Yield More Diversity
Aug. 18: The Evolving Communication Function
Aug. 25: Suggestions for Avoiding Employee Burnout
Sept. 1: Hispanic Heritage Month
Sept. 8: Is an entertaining conspiracy theory more believable than the truth?
Sept. 15: The Future of Communications in Asia
Sept. 22: Are PR Pros Measuring the Right Things?
Sept. 29: Digital competency is crucial for communication professionals
Oct. 6: IPR Celebrates 65 Years
Oct. 13: Looking at the Past of the Public Relations Journal
Oct. 20: Is Hybrid Work Here to Stay?
Oct. 27: Public Relations Journal Volume 14, Issue 3
Nov. 3: Employees favor resignation instead of changing teams or short-term leaves.
Nov. 10: New Report by IPR and The Wakeman Agency! The Language of Diversity
Nov. 17: New IPR Report with Cision!
Dec. 1: The Best Metrics for Measuring Internal Communication
Dec. 8: Does perceived morality of CEO activism matter?
Dec. 15: Is Servant Leadership the Key to Supportive Employees?
Oct. 14: The Career Path of a Social Media Professional
Oct. 28: IPR Launches New Center for Diversity, Equity, and Inclusion!
Nov. 5: A Special Election Issue: Racial Justice Remains a Top Priority for American Voters.
Nov. 11: November is Measurement Month! Here’s How to Avoid a Common M&E Error.
Dec. 2: Over Half of U.S. Adults Say They Will Buy More From Local Businesses after the Pandemic
Dec. 16: Special Vaccine Edition: A Communicator’s Guide to COVID-19 Vaccination