Companies, both big and small, risk their reputation each day. No matter how good things seem to be, serious threats can instantly damage a company’s reputation. Here, Paul Argenti and colleagues explore five strategies that companies can pursue to safeguard their reputation and brands. Argenti is a Trustee of the Institute for Public Relations and professor of corporate communication at the Tuck School of Business at Dartmouth College. (This article was reprinted from strategy + business with permission from Booz & Company.)
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