Global Women in PR examined women’s status in the PR/communication industry. The report specifically studied women’s progress toward gender equality in the workplace and the factors that have either impeded or accelerated this progress
An online survey of 657 female PR professionals was conducted August – September 2023. Over half of the respondents were at the board director level (55%), and 47% had over 15 years of experience in the PR industry.
Key findings include:
–The benefits of working flexibly (opportunity to work remotely/hybrid) were regarded positively among PR professionals.
–75% of respondents felt working flexibly helps employees maintain their mental well-being.
–82% felt it helps maintain a healthy work-life balance.
–Initiatives that PR professionals believe will enable more women to take on boardroom roles include:
–Flexible working practices (75%).
–More senior female role models (73%).
–Increased women-to-women mentoring (69%).
–Senior recognition of the issues surrounding gender inequality (67%).
–Increased training opportunities and unconscious bias training within recruitment (59%).
See the original study here.
