Angela Dwyer is Head of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. She has worked in the field of media measurement for 15 years, helping brands improve business results through data-driven, actionable insights. From working at public relations agencies like Lippe Taylor to media research firms like PRIME Research, she has consulted with brands across several industries including consumer, healthcare and automotive. She has presented and published several original, award-winning research papers about news content that drives recall and engagement, as well as brand trust.
She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as the director of the International Public Relations Measurement Commission, as co-chair of the Public Relations Society of America North Pacific District, and as a member of the International Public Relations Research Conference Board. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and an AMEC Rising Star recognition as an innovator in communication measurement.