The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understanding how and why people think and behave the way they do in this ever-changing business environment.
Latest Research
Alethea examined how disinformation tactics are being used in social media to influence individuals. Specifically, Alethea studied X (formerly Twitter) accounts that they believed were being leveraged ... more
This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B ... more
The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the great ... more
Dr. Rebecca Greenbaum and colleagues analyzed how underlying feelings of fear or shame may impact employed parents’ productivity in the workplace. An online survey of 201 individual working parents ... more
For businesses, political risk isn’t just the threat of new regulations or higher taxes. It’s also risk associated with the uncertainty of government actions, partisan politics, and, of course, el ... more
Download Full Report (PDF): Full 2023 Disinformation in Society ReportDownload Press Release: 2023 Disinformation Report Press ReleaseDownload Social Graphics: Disinformation in Society Report Graphic ... more
Morning Consult examined how concern for COVID-19 has lessened globally and what health care companies and governments should be doing to prepare for the next crisis. Daily surveys of 4,000 adults fro ... more
This summary is provided by the Behavioral Insights Research Center Chelsea Moss and colleagues examined the relationship between family communication patterns (FCP), trust in government, and willingn ... more
This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis hap ... more
Dr. Grant Packard and Dr. Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. Concrete language was defined as the use of “specific, tangible, and r ... more
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings i ... more
This blog is provided by the IPR Behavioral Insights Research Center. Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed consi ... more