The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understanding how and why people think and behave the way they do in this ever-changing business environment.
Latest Research
This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions towa ... more
NielsenIQ examined how consumer shopping habits have changed over time, and what organizations should anticipate heading into 2025. An online survey of more than 17,000 consumers was conducted in June ... more
This summary is provided by the IPR Organizational Communication Research Center. Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remot ... more
This summary is provided by the IPR Organizational Communication Research Center. Bentley University and Gallup examined Americans’ opinions of organizations, flexible hours, and the workplace i ... more
This summary is provided by the IPR Organizational Communication Research Center. Dr. Cen April Yue, Dr. Sifan Xu, Dr. Weiting Tao, and Dr. Lei Vincent Huang examined how supervisors’ use of motivat ... more
With all the coverage of presidential politics, it is easy to overlook the recent major U.S. Supreme Court cases. These cases rule on issues ranging from the level of power held by agencies to the rol ... more
This summary is provided by the IPR Organizational Communication Research Center and IPR Digital Marketing Research Center. Dr. Shan Xu and colleagues examined potential threats of technology in the w ... more
The Conference Board and Ragan Communications examined the election-related initiatives companies are launching internally leading up to the elections, and how communicators manage election-related re ... more
This blog is provided by the IPR Behavioral Insights Research Center. The Institute for Public Relations Behavioral Insights Research Center (BIRC) recently published a guide, “How Communicators Can ... more
Reuters Institute for the Study of Journalism examined how news is consumed globally along demographic and geographic lines. An online survey of 94,940 people in 47 countries was conducted from Januar ... more
Gallup examined trends in employee retention and employee perceptions of the current job market. A poll of over 128,000 people was conducted in more than 160 countries in 2023 and 2024. Key findings i ... more