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  1. Home
  2. Behavioral Insights Research Center

Behavioral Insights Research Center

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Research Topics

  • Behavior Change
  • Crisis
  • Disinformation/Misinformation
  • Decision Making
  • Framing
  • Health
  • Information-Processing
  • IPR BIRC Signature Studies
  • Narratives and Persuasion
  • Nudges
  • Public Affairs
  • Risk Communication
  • Source Credibility
  • Stakeholders
  • Theories
  • Visualizations
  • Workplace
Latest Research

How Timing of Nudges Impacted COVID-19 Vaccine Uptake

This summary is provided by the IPR Behavioral Insights Research Center based on the original study published in Nature Dr. Nathaniel Rabb and colleagues evaluated the efficacy of text messages sent b ... more

How Personality Traits Affected Consumer Behavior During COVID-19

This summary is provided by the IPR Behavioral Insights Research Center Summary In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. As a result, governments impl ... more

2022 IPR Disinformation in Society Report

Download the Full Report (PDF): 2022 IPR Disinformation in Society Report  Download the Press Release: 2022 IPR Disinformation in Society Report Press Release Download Social Graphics: Graphic 1, G ... more

Staying Abreast of Cutting-Edge PR Practices: How to Integrate New Theory Into What We Do Daily

  This blog is provided by the IPR Behavioral Insights Research Center. Stacey Smith discussed this topic at her December 7, 2021 IPR Master Class: Behavioral Science in Communication session. ... more

“I Know It When I See It”: Utilizing Content Design in Communication

In 1964, the United States Supreme Court heard the case Jacobellis v. Ohio (378 U.S. 184, 1964) to determine whether a film should be deemed “obscene.” In a concurring opinion, Justice Potter Stew ... more

Policy aside: A Framing Study on Policy Change and Its Influence on the Perception of an Organization’s Culture

This summary is provided by the IPR Street Team based on the original journal article in Public Relations Review. SummaryIn the age of fast-paced news deliverance and the adoption of multimedium publi ... more

Healthcare, Social Media, and Ever-Changing Consumer Expectations

Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this mea ... more

How Heuristics Can Sway Your Audience Effectively

This blog is provided by the IPR Behavioral Insights Research Center As communicators, often we focus so intently on what we want our publics to know that we forget consumers hope to make good decis ... more

Research and Commentary on Truth Decay: RAND Corporation

Rand is helping fight the spread of disinformation through its Countering Truth Decay initiative. For this initiative, researchers have developed a database of online tools to help information consume ... more

A Communicator’s Guide to COVID-19 Vaccination

Download Full Guide (PDF): A Communicator’s Guide to COVID-19 Vaccination Download Press Release: IPR Launches Communicators Guide Examining COVID-19 Vaccine HesitancyDownload Social Graphics: ... more

Citizens’ Political Public Relations: Building Relations Among Conflicting Groups

This summary is provided by the IPR Street Team based on the original study, “Citizens’ political public relations: Unpacking choices, and emergent and deliberate strategies in building trust and ... more

New Poll Reveals Public Concerns about Election Integrity and Government Response to COVID-19

With just a few weeks to go before Election Day, most Americans have doubts about the fairness of the voting process, reported a new Public Affairs Council poll. In fact, only 29% of Americans have fa ... more

10 Ways to Identify Disinformation – A Guide and Checklist

Download the Full Guide: 10 Ways to Identify DisinformationDownload the Webinar Playback: Disinformation in Society WebinarVisit Main Page: 2020 IPR Disinformation in Society Report  THIS IS AN IPR B ... more

How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic

In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company he ... more

Communication Research in Action: Walking the Talk

Note: A version of this content appeared in the July 1, 2020 edition of PRNEWS. For subscription information, please visit: www.prnewsonline.com/about/info. Research conducted by Kyle Heatherly. In ... more
 

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