These are just some of the Programs and Partnerships that IPR supports and runs with other organizations in the PR industry. Click each button to learn more
IPR and PRSA Educators Academy are co-hosting a monthly discussion for educators focused on race in the PR classroom. The series will address the current state of PR education—from understanding the pervasive issues of race in higher education, to learning the best practices, strategies, and tools for addressing race in the PR classroom, and looking long term, regarding how to create systemic change, particularly creating a more diverse PR faculty and more diverse pipelines of practitioners.
Session 7: Professionals Teaching in the Classroom | November 19, 2020
Erica Southerland, Ph.D., APR, Lecturer, Georgetown University & Director of Communications, Congressional Black Caucus Foundation, Inc.
Gineen Cargo, Wells Fargo Endowed Chair & Adjunct PR Professor, North Carolina Central University & Founder, Cargo & Co.
Vanessa Copeland, M.S., Adjunct Professor, Virginia Commonwealth University & Public Information Officer, Virginia Dept of Fire Programs
Vanessa Wakeman, Founder & CEO, The Wakeman Agency
Special Edition: Race in the PR Classroom | October 22
All Together Now: Teaching Effective Diversity & Inclusion Principles and Strategies
Diversity GIFTs Shared Via Virtual Roundtables/Poster Session
- Dr. Melissa Dodd and Dr. LaShonda Eaddy: Dodd & Eaddy MUTA – IPR & PRSA EA 2020
- Dr. Candace Parrish: How to host an Instagram chat: https://texturedeight.com/2019/07/25/instagram-chats-one-of-the-most-undervalued-social-media-tools/
- More on IG Chats in the PR classroom: https://edservices.wiley.com/instagram-online-discussion-community-engagement-higher-education/
- Dr. Adrienne Wallace Diversity and Inclusion resources: https://drive.google.com/drive/folders/1M79-bOS1r-WYrUJzukOz7ou6B4d-Jxd4
Session 6: Confronting Bias in the Classroom | September 17
Monique Farmer, APR, Assistant Professor of Practice, University of Nebraska
Minjeong Kang, Ph.D., Associate Professor of Public Relations, Indiana University
Nilanjana Bardhan, Ph.D., Professor of Communication Studies, Southern Illinois University, Carbondale
Resource Shared in Session 4: Session 6: Confronting Bias in the Classroom
Session 5: The Student Experience | August 20
Haniya Shariff, VP of Diversity and Inclusion, PRSSA; Intern, Sisu Global; and Temple University Alumni
Tamarra Thal, Communications Assistant, Diversity Action Alliance; Corporate Intern, BCW Global, and University of Florida Alumni
Aly Brandon, PR & Digital Media Associate, Wundher and University of Memphis Student
Session 4: The HBCU Experience | July 23
- Candace Parrish, Ph.D., Director & Assistant Professor, Sacred Heart (Conn.) Strategic Communication & Public Relations Master’s Program Online
- Tia Tyree, Ph.D., Professor & Interim Associate Dean, Cathy Hughes School of Communications, Howard University
- Calvin Hall, Ph.D., Department Chair & Associate Professor, Department of Mass Communication, North Carolina Central University
Resource Shared in Session 4: HBCU Experience – The Book: A Collection of Essays Celebrating the Black College Experience by Dr. Tia Tyree
Session 3: Diversifying PR Faculty | June 25
- Rochelle Ford, Ph.D., APR, Dean and Professor, School of Communications, Elon University
- Damion Waymer, Ph.D., Professor and Department Chair of Advertising and Public Relations, The University of Alabama
- Bey-Ling Sha, Ph.D., APR, Professor and Dean, College of Communications
California State University, Fullerton
Resources Shared in Session 3 (PDF): IPR RITC Session 3 Resources
Session 2: Best Practices, Strategies, and Tools | June 18
-Stephanie Mahin, Ph.D., Clinical Assistant Professor of Management & Corporate Communication, UNC Kenan-Flagler Business School
-Nneka Logan, Ph.D., Associate Professor, Department of Communication, Virginia Tech University
-Natalie Asorey, Lecturer, Public Relations & Social Media, University of Florida
Resources Shared in Session 2 (PDF): Resource List – IPR RITC 2
Session 1: Pervasive Issues in PR Education | June 11
– David Brown, Diversity Advisor to the Office of the Dean, Temple University
– Neil Foote, President & CEO, Foote Communications, & President, National Black PR Society
– Natalie T. J. Tindall, Ph.D., Department Chair, Associate Professor, Lamar University
Resources Shared in Session 1 (PDF): Resource List – IPR RITC 1
IPR hosts a series of free webinars each month, on a range of topics related to PR research and the future of the PR profession. Below are the IPR CDEI webinars focused on the mission of the CDEI o support, conduct, and promote research and insights relating to diversity, equity, and inclusion in the workplace focused on four core areas: BIPOC, LGBTQ+, women, and intersectionality.
Emerging Ethical Issues in Public Relations | Sept. 17, 2020
In celebrating the 20th Anniversary of the [revised} PRSA Code of Ethics, scholars, and practitioners will gather together to discuss the emerging ethical issues in public relations. In collaboration with PRSA Educators Academy, AEJMC Media Ethics Division, and our generous host, Institute for Public Relations, we welcome Dr. Erica Ciszek from UT Austin, Nina Smith from PoliSol Public Affairs, and Dr. Nneka Logan from Virginia Tech for a conversation on what’s ahead for public relations in a very curious environment that we affectionately refer to as “the new normal.”
Achieving Intercultural Competence: What PR Leaders Have to Learn about D&I | September 17, 2020
Despite incremental efforts to increase training and education for leaders in the area of diversity and inclusion, there is little agreement across the industry about the core competencies needed by leaders to manage more diverse, globally astute organizations and communicate effectively with diverse publics.
What types of education or training resources do leaders in PR need to strengthen their competencies toward diversity and inclusion? Research supported by the Arthur W. Page Society opens a conversation for senior leaders to assess their assets and build the ideal competencies needed to effectively practice diversity and inclusion.
Mind the Gap: Increasing Women’s Leadership in PR | October 11, 2018
In this first part of a two-part study, KPMG and the Institute for Public Relations (IPR) conducted a series of focus groups with female and male executives and mid-level leaders in agencies and corporations to find out their views on mentorship, leadership, work-life integration, workplace policies, and their ascension to the top. Both groups gave solutions for how to boost women in leadership in the profession. The results may surprise you!
Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion | June 15, 2017
Download Presentation: IPR Webinar: Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion
Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations and in the public relations profession for several decades. It’s no secret that Millennials place importance on diversity and inclusion (D&I) when considering a new job. 47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.
Reputation is another top priority for Millennials when it comes to their careers. They place a higher value on building and maintaining a positive digital presence as a reputation booster at work compared to the other generations. One in five Millennials believe both their work and social media reputations are equally important.
Join Chief Reputation Strategist of Weber Shandwick and IPR Trustee, Leslie Gaines-Ross, and IPR Director of Research, Dr. Sarab Kochhar, with Millennials Josh Ferrari and Maddi Messner as they discuss and analyze the stigma around this age group and what they really seek out of a workplace.
The Dialogue Project, a year-long research effort of which the Institute for Public Relations is a title sponsor. Founded by senior corporate communications executive Bob Feldman, the project is supported by such companies as Google, Bristol Myers Squibb, Chevron, Hewlett Packard Enterprise, Southwest Airlines, among others, as well as the University of Southern California.
The results include three segments:
1) An IPR-authored research report with quantitative survey data from Morning Consult on the impact of polarization and the dialogue divide in the US, UK, Germany, Brazil and India.
2) Original executive commentary from such CEOs as Jamie Dimon of JPMorgan Chase, Mary Barra of General Motors, Gary Kelly of Southwest Airlines; Antonio Neri of Hewlett Packard Enterprise; Doug McMillon of Walmart; Kimberly Greene of Southern Company Gas, and Jo Ann Jenkins of AARP.
3) Case studies of innovative work already being done by companies, academic institutions and think tanks such as General Mills, Allstate, Chevron, MIT, American University and more.
The full content of the Dialogue Project can be found at www.dialogueproject.study.
We are a coalition of Public Relations and communications leaders joining forces to accelerate progress in the achievement of meaningful and tangible results in diversity, equity, and inclusion across our profession.
The Diversity Action Alliance brings together leaders of the world’s top public relations organizations in pursuit of an urgent and critically essential goal: to achieve continuous improvement for under-represented groups as measured by recruitment, retention, and representation in management.
We must act now to meet our goal of reflecting the diversity in the United States by 2025.
Our commitment is an oath we are taking both as individuals and on behalf of the companies we represent.
For more information about the DAA and to sign the commitment, please click here.
DAA Reporting Tool
IPR manages the Diversity Action Alliance Reporting Tool and will develop an annual industry report based on the collected data from a secured platform. All results will be kept confidential and organizations will not be identified by name or description. For more information about the DAA Reporting Tool, please click here.
To view a copy of the DAA Reporting Tool, please click here.
Our commitment is to make an impACT on the industry:
A – Adopt (best practices)
C – Champion (the cause)
T – Track (diversity data)
- Definitions of the EEO-1 Race and Ethnicity Categories
- Definitions of Job Categories
- Full DAA website
- DAA Reporting Tool Description 2020
- Resources for Recruitment, Retention, and Representation in Management