Charles has more than 20 years of experience in communications, marketing and branding, He is an expert in managing risk and reputation for clients across various sectors and geographies. As the EVP of the Global Reputation & Risk Management Practice at Ruder Finn, he leads a team of professionals who deliver innovative and effective solutions for complex and high-stakes challenges. A career consultancy executive, he started with Burson-Marsteller, spent time at Ogilvy and Weber Shandwick, most recently holding senior positions at Edelman and Ruder Finn Asia. He has a track record of building and growing businesses in Asia-Pacific and Europe, achieving dramatic improvements in client satisfaction, revenue and recognition. He also founded and sold two of his own firms, demonstrating entrepreneurial spirit and vision. He has advised some of the world’s most respected corporations, brands, and governments, and have handled critical communications and risk scenarios, such as the Covid-19 pandemic, global rebranding, cryptocurrency regulation and crisis management. His goal is to help clients protect and enhance their reputation, brand and value in an ever-changing and competitive environment