Gallup investigated how Americans feel about businesses taking a stance on public issues and current events.
An online survey of 5,458 U.S. adults was conducted from May 8-15, 2023.
Key findings include:
1.) 59% of respondents think businesses should not take a public stance on current events.
2.) 62% of Democrats thought businesses should take a public stance on current events, compared to 17% of Republicans, and 36% of Independents.
3.) 48% of Hispanic respondents and 61% of Black Americans said businesses should take a public stance on current issues, compared to 35% of White respondents.
4.) 53% of respondents aged 18 to 29 said businesses should take a public stance, compared to 47% of respondents aged 30 to 44, and 35% aged 45 and older.
5.) Americans said businesses should take public stances on climate change (55%), mental health (52%), matters related to free speech (49%), healthcare (49%), and racial issues (45%).
Find the original research here.
Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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