Download Full Article (PDF): Deconstructing: Nudges WHAT ARE NUDGES? Richard Thaler and Cass Sunstein brought the concept of the “nudge” to the forefront in 2008 with their groundbreaking book, “Nudges,” with an updated and final edition released in 2021. In this book, Thaler and Sunstein define nudges as: “Any aspect of the choice architecture that … Continue reading Deconstructing: Nudges
This is an IPR Signature Study Download Full Report: The Top 17 PR Insights of 2021 PDFDownload Social Graphics: Graphic 1, Graphic 2Introduction:The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year. The past couple of years have seen many changes … Continue reading The Top 17 Public Relations Insights of 2021
Top 14 Public Relations Insights of 2019
The study by Weber Shandwick, United Minds, and KRC Research also features the opinions of Chief Diversity Officers as well as guidelines for success. Chief Diversity Officers state diversity and inclusion initiatives result in higher revenue and a greater reputation, according to a study conducted by Weber Shandwick in partnership with United Minds and KRC … Continue reading New Study Finds Diversity and Inclusion Initiatives Improve the Reputation and Revenue of a Company
This blog post appears courtesy of We Communications. To view the full WE Communications Brands in Motion 2019 report, please visit here. The WE Communications Brands in Motion 2019 report found that there is a growing expectation for brands to bring greater stability to an increasingly polarized world. The report surveyed nearly 80,000 consumers and B2B decision-makers … Continue reading Brands Must be Human to the Core to Thrive in the Consumer Revolution
New York, NY – Andy Polansky, Chairman and CEO of Constituency Management Group and Executive Chairman of Weber Shandwick, will receive the 2019 Institute for Public Relations Alexander Hamilton Medal for Lifetime Achievement. Polansky will accept the Institute’s highest honor and speak at the IPR Annual Distinguished Lecture & Awards Dinner on November 19, 2019 … Continue reading Andy Polansky to Receive the 2019 Institute for Public Relations Alexander Hamilton Medal for Lifetime Achievement
This post appears courtesy of Ogilvy. Read the full press release here. Professional communicators face the challenge of effectively maintaining brand reputation in today’s noisy media landscape. To gain some perspective on what drives brand reputation worldwide, Ogilvy conducted the 2019 Global Media Influence Survey. The survey of 311 journalists was conducted throughout North America, … Continue reading Ogilvy Study Finds Journalists Trust Earned Media Coverage to Drive Brand Reputation