This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?
THIS IS AN IPR SIGNATURE STUDY Download Full Report: Top 19 Public Relations Insights of 2022 PDF Introduction: The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year. With transformations to the workplace, an increased focus on sustainability, the impact of … Continue reading The Top 19 Public Relations Insights of 2022
This summary is provided by the IPR Organizational Communication Research Center Summary Lies, misunderstandings, and mis/disinformation are common in the workplace. Pseudo-information may hamper organizational reputation, relationships with stakeholders, and hurt an organization’s bottom line. The current study explored how to prevent or mitigate the negative outcomes related to pseudo-information. Specifically, the authors looked at the … Continue reading How Organizational Two-Way Symmetrical Communication Improves Workplace Pseudo-Information Gatekeeping
This summary is provided by the IPR Organizational Communication Research Center Summary Employees’ communication behaviors are essential for organizations because external stakeholders consider them more neutral than well-designed public relations messages. However, some organizations face the challenge that their employees may share inappropriate messages about them with external stakeholders on social media. Although previous studies have … Continue reading When relationships meet situations: Exploring the antecedents of employee communication behaviors on social media
Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity. Meanwhile, … Continue reading The importance of effective leadership as it facilitates employee advocacy
This summary is provided by the IPR Organizational Communication Research Center Summary The importance of internal social media has become increasingly prominent, especially in times of remote-only working. The use of internal social media has shifted the focus of internal communication from top-down information to participation, cooperation, and dialogue. Specifically, as a form of digital networking, … Continue reading Who does (not) want to engage in internal social media? Employees’ segmentation into different user types
This summary is provided by the IPR Organizational Communication Research Center Summary Concepts related to political correctness have begun to influence organizational policy. For instance, implicit bias training, designed to address inadvertent behaviors that could cause offense in the workplace, has been implemented in major corporations. Political correctness is a topic that generates controversy. As noted … Continue reading Policies promoting inclusivity are positively associated with workplace creativity
Summary The COVID-19 pandemic drove many companies to reevaluate their approach to business. As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies. Effective strategic communication is an … Continue reading Purpose-Driven Organizations Show Greater Employee Trust, Among Other Benefits
This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy In the preface of his latest and final book in the Using Data Better trilogy, Sam Knowles admits that he ‘wrote the books in the wrong order’. He states the ‘unsynchronous chronology’ of starting with data storytelling in … Continue reading Review: Asking Smarter Questions
This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy As 2022 drew to a close, the time felt right to reflect on a year that was meant to bring a level of calm after the pandemic disruptions. Instead, we got a war in Ukraine, an evolving global … Continue reading How do you measure wicked problems?
Smarter Strategy Triple-Play I recently presented at the Summit on the Future of Measurement to demonstrate strategic ways marketing and communications professionals can approach the global economic downturn to achieve more with the same budget and/or effort. A key takeaway was that understanding what drives results and the dynamics that underpin change in the landscape, … Continue reading Go Further on Your Tank of Evaluation Gas
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research. The group, shepherded by Jack Felton, the CEO of IPR at that time, assembled within … Continue reading It was 25 Years Ago Today…
This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was moderated by two DMRC members: IPR Trustee Heather Kernahan, CEO of Hotwire Global … Continue reading What Does the Future of the Metaverse Mean for PR?
Download Full Article (PDF): Deconstructing: Nudges This research brief is provided by the IPR Behavioral Insights Research Center WHAT ARE NUDGES? Richard Thaler and Cass Sunstein brought the concept of the “nudge” to the forefront in 2008 with their groundbreaking book, “Nudges,” with an updated and final edition released in 2021. In this book, Thaler and Sunstein … Continue reading Deconstructing: Nudges
This blog is provided by the IPR Organizational Communication Research Center Change is an inescapable reality of the modern workplace. The declaration of the COVID-19 pandemic forced organizations to confront an array of drastic and previously unimaginable organizational changes. Many business-as-usual approaches to serving customers, working with suppliers, and normal work routines have been disrupted. … Continue reading How to Navigate Change Using Transparency, Charisma, and Empathy