This post appears courtesy of Ogilvy. Read the full press release here. Professional communicators face the challenge of effectively maintaining brand reputation in today’s noisy media landscape. To gain some perspective on what drives brand reputation worldwide, Ogilvy conducted the 2019 Global Media Influence Survey. The survey of 311 journalists was conducted throughout North America, … Continue reading Ogilvy Study Finds Journalists Trust Earned Media Coverage to Drive Brand Reputation
