New York, NY – The Institute for Public Relations (IPR) is pleased to announce that Natalie Tindall, Ph.D., APR, is the winner of the 2024 IPR Pathfinder Award. Dr. Tindall serves as the Director of the School of Advertising & Public Relations at the Moody College of Communication at the University of Texas at Austin. The award will be presented at the 62nd Annual IPR Distinguished Lecture and Awards Gala on Dec. 4, 2024, in New York City.

The IPR Pathfinder Award recognizes an individual who has made significant and sustained contributions to the body of knowledge and practice of public relations through published research. In addition to demonstrating outstanding and noteworthy achievements that have inspired others, the winner has bridged the practitioner and academic community through their portfolio of research.

“Dr. Tindall’s groundbreaking research and tireless advocacy for diversity have profoundly impacted the field of public relations,” said Marcia DiStaso, Ph.D., Associate Dean of Research at the University of Florida and IPR Trustee. “Her work not only bridges the gap between academic theory and practical application, but also sets a new standard for integrating diversity, inclusion, and access into public relations practices.”

Dr. Tindall’s research focuses on diversity in organizations, including diversity with the public relations function, the situational theory of publics, and how the dimensions of intersectionality influence publics’ perceptions. She has multiple peer-reviewed journal articles that have been published in the Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication.

Prior to her tenure at UT Austin, Natalie Tindall served as chair at Lamar University. Dr. Tindall is a Trustee on the Board of IPR, and a member of the Public Relations Society of America and the Association for Education in Journalism and Mass Communication (AEJMC). She also volunteers with several community organizations. She received her Ph.D. from the University of Maryland.

Reserve your Seat(s) to the 62nd Annual IPR Distinguished Lecture & Awards Dinner
Tables of 10 are available for $6,000 and individual tickets are $600 for the awards dinner. The price includes a networking cocktail, the awards dinner, and Distinguished Lecture. Visit the IPR website to learn more about the 62nd IPR Annual Distinguished Lecture & Awards Gala.

About the Institute for Public Relations
The Institute for Public Relations is an independent, non-profit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at instituteforpr.org.

Media Contact
Brittany Higginbotham 
Communications & Outreach Manager
Institute for Public Relations
brittany@instituteforpr.org
352-392-0280

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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