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All posts by Institute for Public Relations

[News]

Yufan Qin’s thesis explores negative peer communication of companies on social media and its impact on organization-public relationships. Gainesville, Fla — The Institute for Public Relations has awarded Yufan Qin, a recent graduate of the University of Florida, the 2018 Makovsky Best Master’s Thesis of the Year Award based on her work studying negative peer … Continue reading IPR Awards University of Florida Grad Student the Makovsky Best Master’s Thesis of the Year Award →

[Blog], [Research Library], Employee / Organizational Communication

At some point in your career, you may have bemoaned to colleagues, “How do I get my leaders out to talk to employees? We’re going through lots of change, they need to be visible and I can’t get them out of their offices.” Despite well-thought-out leadership communication strategies, leaders may balk at getting face-to-face with … Continue reading The Top Five Reasons Leaders Don’t Communicate →

[Blog]

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them? If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what you can do to help stakeholders … Continue reading Five Principles for Employee Communications →

[Blog], [Research Library], New Technology / Social Media

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here. Though much of its popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses (Inc. 500) … Continue reading Why Companies Should Seek #INSTAFAME Right Now →

[Blog]

The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach the people.” However, this may be an overly simplified … Continue reading Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice →

[Blog]

The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. The two, which have historically been considered peripheral functions that provide intangible benefits, such as brand recognition or … Continue reading Unlocking Value from Integrated Corporate Communications and Marketing →

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