November 15, 2000 –
Grand Hyatt
New York, NY
Bill McInturff is a partner and co-founder of Public Opinion Strategies, a national political and public affairs survey research firm established in 1991. Public Opinion Strategies is one of the country’s largest political polling firms and currently represents eight U.S. Senators, seven governors, and more than 40 Members of Congress.
Since 1991, the focus of much of his work has been health care reform, having completed more than 70 focus groups and more than 25 national studies. Bill’s health care clients include the Health Leadership Council, the American Hospital Association, the Association of American Medical Colleges, and the Federation of American Health Systems. Bill has also worked to help defeat various California health care propositions, including Propositions 214 and 216 in 1996 (labor union sponsored HMO reforms) and Proposition 186 in 1994 (the California single-payer initiative). His primary health care client is the Health Insurance Association of America. His work on their behalf has included conducting message and advertising testing for their series of “Harry and Louise” television commercials, called by Advertising Age “among the best conceived and executed public affairs advertising programs in history.”
