PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific.
Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023.
Key findings include:
1.) 66% of respondents did not report receiving any backlash from key stakeholders regarding their ESG agendas.
2.) 31% of respondents said their organizations had an either extremely effective or very effective diversity and inclusion policy, followed by 51% who said they had a somewhat effective policy.
3.) 33% of respondents expected to spend upwards of $4 million on communications in 2023.
4.) 66% of in-house communication executives said their organization is understaffed and 80% said their organization’s headcount has remained static this year.
5.) Every respondent placed media relations at the top of their communication team’s list of responsibilities, followed by corporate reputation and crisis/issues (97%), employee engagement and social media monitoring (66% each), ESG and social impact (58%), and public affairs (48%).
Find the original research here.
