IPR & PRIME Research Strategic Communication & Research Conference

 September 12, 2018 - September 13, 2018

 Atlanta, GA


Senior and emerging corporate and brand communicators are invited to attend this strategic research conference co-sponsored by PRIME Research and the Institute for Public Relations. Attendees will learn how to improve their return on PR investment using strategic research.

Speakers include global corporate and brand communicators; senior public relations researchers from top companies; and leading scholars in the field. They will share best practice case-studies that inform the public relations community and will share their own experiences proving PR’s value. This will be a great opportunity to contribute to and learn from illuminating discussions about communication research and its applications.

Early-Bird Rate: $799 Individual Registration After July 15, the all-inclusive registration fee will increase to $899, and will include tuition, an extensive set of seminar materials, plus breakfast, lunch and a cocktail reception following the conference. Individual participants are responsible for their travel to Atlanta and for hotel lodging.

Recommended Hotel: Hotel Indigo Atlanta Vinings | 2857 Paces Ferry Road SE, Atlanta Georgia, 30339 | 1-770-432-5555 | http://bit.ly/HotelIndigoATL

Research Bootcamp An optional research bootcamp will be held the day before the conference (September 12, 2018) led by Dr. Sarab Kochhar, Director of Research of IPR, Dr. Tina McCorkindale, President & CEO of IPR, and Mark Weiner, CEO of PRIME Research. Individual registration for the bootcamp is $395.

Cancellation Policy Refund of the registration cost, less an administrative fee of $200, will be made if written notice of cancellation is sent no later than August 12, 2018. Cancellation requests made after the August 12 deadline will NOT be entitled to a refund. Cancellation of registration for this event must be made in writing and emailed to marybeth@instituteforpr.org. Substitute attendees will be permitted (with appropriate documentation and fee adjustment). All registration forms must be complete in order to be processed. Speakers, sessions and other conference events are subject to change without notice.



2:00 p.m. - 5:00 p.m.
IPR & PRIME Research Bootcamp
8:00 a.m. - 5:00 p.m.
IPR & PRIME Research Strategic Communication & Research Conference


Dr. Sarab Kochhar

Director of Reserach, Institute for Public Relations

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Dr. Tina McCorkindale

President & CEO, Institute for Public Relations

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Mark Weiner

CEO, PRIME Research

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Whitney E. Drake

Manager, Story Bureau & Analytics, GM Communications

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Dr. Marcia DiStaso

Associate Professor & Chair of the PR Department, University of Florida

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Dr. David Cantor

Deputy Director, Measurement and Insight Global Policy and Advocacy, The Bill and Melinda Gates Foundation

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Early-bird: Conference Registration

  • Individual registration for Strategic Communication & Research Conference. Early-bird rate ends July 15.

Early-bird: Research Bootcamp on September 12, 2018

  • Individual registration for Research Bootcamp led by Dr. Sarab Kocchar, Dr. Tina McCorkindale and Mark Weiner. Early-bird rate ends July 15.

Early-bird: Conference Registration + Research Bootcamp Premium

  • Individual registration for Strategic Communication & Research Conference ($799). Research Bootcamp on September ($395). Early-bird rate ends July 15.


Home Depot Headquarters, 2455 Paces Ferry Road, Atlanta, GA, 30339