IPR & PRIME Research Strategic Communication & Research Conference

 September 13, 2018

 Atlanta, GA


IPR-PRIME Conference Program

Senior and emerging corporate and brand communicators are invited to attend this strategic research conference co-sponsored by PRIME Research and the Institute for Public Relations. Attendees will learn how to improve their return on PR investment using strategic research.

Speakers include global corporate and brand communicators; senior public relations researchers from top companies; and leading scholars in the field. They will share best practice case-studies that inform the public relations community and will share their own experiences proving PR’s value. This will be a great opportunity to contribute to and learn from illuminating discussions about communication research and its applications.

Individual Registration: $899 The all-inclusive registration fee of $899 will include tuition, a set of seminar materials, plus breakfast and lunch. Individual participants are responsible for their travel to Atlanta and for hotel lodging.

Recommended Hotel: Hotel Indigo Atlanta Vinings | 2857 Paces Ferry Road SE, Atlanta Georgia, 30339 | 1-770-432-5555 | http://bit.ly/HotelIndigoATL

Research Bootcamp An optional research bootcamp will be held the day before the conference (September 12, 2018) led by Dr. Sarab Kochhar, Director of Research of IPR, Dr. Tina McCorkindale, President & CEO of IPR, and Mark Weiner, CEO of PRIME Research. Individual registration for the bootcamp is $395. The bootcamp will be held from 2pm to 5pm.

Cancellation Policy Refund of the registration cost, less an administrative fee of $200, will be made if written notice of cancellation is sent no later than August 12, 2018. Cancellation requests made after the August 12 deadline will NOT be entitled to a refund. Cancellation of registration for this event must be made in writing and emailed to marybeth@instituteforpr.org. Substitute attendees will be permitted (with appropriate documentation and fee adjustment). All registration forms must be complete in order to be processed. Speakers, sessions and other conference events are subject to change without notice.

Held at the Corporate Headquarters of Home Depot



8:00 a.m. - 8:45 a.m.
Breakfast and Registration
8:45 a.m. - 9:00 a.m.
Welcome and Introductions
9:00 a.m. - 9:45 a.m.
Whitney Drake, General Motors – Art and Science: How measurement and creative content intersect
9:45 a.m. - 10:30 a.m.
Andrew Bowins, Entertainment Software Association: A Conversation with Mark Weiner
10:30 a.m. - 11:00 a.m.
Networking Break
11:00 a.m. - 11:45 a.m.
Yanique Woodall, Home Depot
11:45 a.m. - 12:30 p.m.
Dr. Marcia DiStaso, Chair and Associate Professor, University of Florida – The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Retail and Financial Industries
12:30 p.m. - 1:30 p.m.
1:30 p.m. - 2:15 p.m.
David Cantor, The Bill and Melinda Gates Foundation – Understanding public perceptions of overseas development assistance
2:15 p.m. - 2:45 p.m.
Networking Break
2:45 p.m. - 3:30 p.m.
Sarab Kochhar, IPR – Intelligence: Theory, Practice, and Everything in Between
3:30 p.m. - 4:15 p.m.
Jen Bruce, Adobe
4:15 p.m. - 4:30 p.m.
Conclusion: Tina McCorkindale, IPR – Where is the research and measurement industry going? A brief look into the future


Yanique Woodall

Head of Brand Communications, The Home Depot

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Whitney E. Drake

Manager, Story Bureau & Analytics, General Motors

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Dr. Marcia DiStaso

Associate Professor & Chair of the PR Department, University of Florida

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Dr. David Cantor

Deputy Director, Measurement and Insight Global Policy and Advocacy, The Bill and Melinda Gates Foundation

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Andrew Bowins

SVP, Communications and Industry Affairs, Entertainment Software Association

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Dr. Jennifer Bruce

Global Leader of Communications Measurement, Adobe Systems

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Dr. Sarab Kochhar

Director of Research, Institute for PR

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Dr. Tina McCorkindale

President & CEO, Institute for PR

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Mark Weiner

President, PRIME Research

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Conference Registration

  • Individual registration for Strategic Communication & Research Conference.

Research Bootcamp on September 12, 2018

  • Individual registration for Research Bootcamp led by Dr. Sarab Kochhar, Dr. Tina McCorkindale and Mark Weiner.

Conference Registration + Research Bootcamp Premium

  • Individual registration for Strategic Communication & Research Conference ($899). Research Bootcamp on September ($395).


Home Depot Headquarters, 2455 Paces Ferry Road, Atlanta, GA, 30339

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