IPR is offering intensive, hands-on, interactive one-day IPR Research Boot Camps. The IPR Research Boot Camp will be a step-by-step guide to help PR and communications professionals understand how to find research, conduct basic research, read and use research effectively, and apply research in their everyday work.

Key Takeaways:
  • Appraise the role of a research in PR process (from planning to evaluation)
  • Gain an overview of common research methods in PR and communications and how to select the appropriate one
  • Design a survey
  • Plan a research project, from goal-setting to analysis

Topics:
  • Foundations of Research
  • Planning Research – What business questions are you trying to answer?
  • Conducting Research – Making Sure You Are Doing It Right
  • Best Practices and Measurement Challenges in PR
  • Communicating the Results – How best to describe and visualization the data

For more information about sponsoring an IPR Research Bootcamp: IPR Event Sponsorship – Research and Bootcamps

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