The IPR Research Symposium is our special way of saying thank you to our supporters. Attendees are invited to listen to and discuss the latest public relations research findings with authors, fellow practitioners and educators. There is no charge to attend this event.

2016 Event

2016 Program: IPR Research Symposium in London

Speaker Bios:

marcia_sqMarcia W. DiStaso, Ph.D., is the Director of the Social Media Research Center and an Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University. She is a Senior Research Fellow of the Arthur W. Page Center, Chair of the PRSA Financial Communications Section, and Co-Chair of the PRSA National Research Committee. Her research focuses on exploring and informing the practice of social media, financial communication and investor relations. She serves on the Editorial Review Board of Public Relations Journal and is a member of the Research Advisory Committee of the International Public Relations Research Conference.

Ent6467Stephen A. Greyser, Ph.D., is the Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A graduate of Harvard College and Harvard Business School, he has been active in research and teaching at HBS since 1958. He was also an editor at the Harvard Business Review and later its Editorial Board Secretary and Board Chairman. He is responsible for 16 books, numerous journal articles, several special editions of journals, and over 300 published HBS case studies.

sarabSarab Kochhar, Ph.D., has been Director of Research with the Institute for Public Relations since 2014. Her background includes not only significant academic achievements (including a Ph.D. degree from the University of Florida) but also significant practical experience working in public relations in her native India and in the US. She held a major communications position with the Indian government, worked with the Oklahoma Department of Architecture and has held affiliations with Ketchum and Burson-Marsteller. She is also the associate director of measurement and analytics at APCO Worldwide.

Jim-MacnamaraJim Macnamara, Ph.D., FAMEC, FAMI, CPM, FPRIA, is Professor of Public Communication at the University of Technology Sydney, a role he took up in 2007 after a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media and communication research. Jim holds an MA and PhD in media research and is the author of 15 academic and professional books including Public Relations Theories, Practices, Critiques (Pearson, 2012),  The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, New York, 2014); Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths (Peter Lang, New York, 2014); and Organizational Listening: The Missing Essential in Public Communication (Peter Lang, New York, 2016).

sprehe_katie_tnKathleen Sprehe, Director of Reputation Research & Strategy at APCO Insight, provides strategic communications guidance and counsel for clients using qualitative and quantitative research tools. Kathleen specializes in corporate reputation research and has worked with a variety of corporations, associations and organizations, such as Flex, Caterpillar, HP, Siemens and The Nature Conservancy.

Mark WeinerMark Weiner, CEO, PRIME Research, has dedicated his career to helping clients demonstrate and generate a positive return on their public relations investment. He is the author of “Unleashing the Power of PR,” a member of the PR News Measurement Hall of Fame and he is a visiting professor at the SI Newhouse School at Syracuse University. Weiner is a member of the International Association of Business Communicators, the Public Relations Society of America and the Institute for Public Relations, for which he served as a Trustee and the 2004 Chair of the Measurement Commission.

Jon WhiteJon White,Ph.D., is an independent consultant, a UK Chartered Public Relations Practitioner, a psychologist and visiting professor at Henley Business School, University of Reading and the School of Journalism, Media and Cultural Studies, Cardiff University in the UK. He works with international organisations such as the UK’s Foreign and Commonwealth Office and the European Commission, as well as private sector organisations. Earlier this year he was apointed a research fellow with the Institute’s Behavioral Insights Research Center.

For information on past IPR Research Symposiums, please visit here.

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