As Encore’s Chief Communications Officer, Faryar works with a group of the industry’s most talented and creative professionals. Together, we’re responsible for developing and managing our global corporate communications strategy across Europe, Asia and the Americas. This includes leading the design, execution and measurement of programs spanning stakeholder relations, ESG (Environmental, Social and Corporate Governance), corporate reputation and brand positioning, issues and risk mitigation, and providing counsel to Encore’s executive leadership team and Board of Directors.
Prior to joining Encore, he spent the last eight years at ICF Next (Partner, Integrated Solutions) working side-by-side with Fortune 500 C-suite leaders and their organizations to drive actionable business results, provide strategic counsel, mitigate reputational risks and build long-term affinity with internal and external stakeholders.
This included designing and leading global multi-disciplinary corporate communications programs, managing end-to-end crisis and issues responses, creating and leading enterprise-wide digital transformation initiatives, and working with global leaders to optimize their functions and train their teams on emerging best practices to make their brands accessible and relatable to different audiences. I’ve been lucky to work across a wide range of industries and with leaders from notable organizations such as DuPont, Johnson & Johnson, Toyota, Pfizer, General Motors, AEG Worldwide and Wells Fargo.
He oversees communications and social media for FOX Sports’ national soccer-dedicated cable network, FOX Soccer, prior to joining ICF Next. At FOX Soccer, he was responsible for managing the positioning and messaging for the brand’s numerous international media properties, including the Barclays Premier League, UEFA Champions League, the FA Cup and the 2015-2022 Men’s and Women’s FIFA World Cups. During my time at the network, he led the integration of social media with the channel’s TV broadcast and helped FOX Soccer’s social media platforms become the country’s largest online soccer community, while leading the entire FOX Sports family in followership and engagement.
He has nearly 15 years of experience creating, leading and delivering public relations and corporate communications campaigns that have always been characterized by one thing: illustrate the measurable value a strong reputation can have on a business’ ability to operate and fulfill its commitments to its stakeholders.