About the Virtual Conference Series
The Institute for Public Relations is launching a new virtual conference series called the “Future of Comms” with three separate virtual conferences on September 3, October 8, and November 12. Register for one, two, or all three! If you cannot attend a specific date, you can still register to access the conference playback and materials.

This conference series will focus on specific aspects of the future of the PR industry, as well as society, especially as this is a big election year. The conferences will be held from 12 p.m. to 4 p.m. ET and will feature a series of either 30-minute presentations or 45-minute panels. 

 

NAVIGATION:
Cost
Future of Comms I – Program
Future of Comms II – Program
Future of Comms III – Program

FAQs
Sponsorship Opportunities

 

Cost:

Conference registration includes:

  • Full conference materials (reading material, presentation slides, and more)
  • Access to recorded playbacks 
  • Exclusive access to watch all live presentations and ask questions from experts in the field

 

Programs:

Click on each of the headers below to see the speaker lineup for each of the conferences:

12:00 – 12:05 PM
Introduction
Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations

12:05 – 12:45 PM
Storytelling as a Team Sport: Why Collaboration is Critical to Communication
 
Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post            

12:45 – 1:30 PM
Leading with a Values-Based Strategy
Arati Randolph, EVP, CEO & Corporate Communications, Wells Fargo
Gerry Tschopp, SVP, Global External Communications & Chief Communications Officer, Experian
Marcia DiStaso, Ph.D., APR, Chair, Department of Public Relations, University of Florida

1:30 – 2:00 PM
PR Diversity: From Commitment to Action 
 
Carmella Glover, Executive Director, PRSA Foundation

2:00 – 2:10 PM
Break

2:10 – 2:55 PM
Public Affairs and Communications in Polarizing Times

Doug Pinkham, President, Public Affairs Council

2:55 – 3:40 PM
The Future of Hiring: What Companies Need in Leaders
Jessamyn Katz, President, Heyman Associates
Jamie McLaughlin, CEO, JWM Talent
Richard Marshall, Global Managing Director, Corporate Affairs, Korn Ferry      

3:40 – 4:10 PM
Social and Digital Strategy in a Post-Pandemic World
Kelli Matthews, Senior Instructor, University of Oregon

4:10 – 4:15 PM
Closing

Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations

12:00 – 12:05 PM
Introduction

Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations 

12:05 – 12:45 PM
Behavioral Science in PR: The Future of Applying the Science of Human Behavior to the Art of Communications 
Lilly Kofler, VP of Behavioral Science, US Practice Lead, Hill and Knowlton  

12:45 – 1:30 PM
Leading Through Transformation: A Fireside Chat with Jennifer Temple
Jennifer Temple, Chief Communications Officer, Hewlett Packard Enterprise

1:30 – 2:00 PM
Confidence in Crisis: How Manufacturers’ Communicators Led Through COVID-19 and Beyond 
Erin Streeter,  SVP, Communications and Brand Strategy, National Association of Manufacturers          

2:00 – 2:10 PM
Break

2:10 – 2:55 PM
Barriers, Borders, and Boundaries: Exploring Why There are so few African American Males in the PR Profession
Chuck Wallington, EVP, Chief Marketing and Communications Officer, Cone Health  

2:55 – 3:40 PM
The Future of the Agency

Caroline Gibson, Partner, Prosek Partners
Deidre Campbell, Global Chair, Financial Services Sector, Edelman
Barbara Bates, Global CEO, Hotwire    

3:40 – 4:10 PM
Testing a Model of Drivers and Outcomes for Corporate Communications Team Performance 

Tim Penning, Ph.D., APR, Professor Grand Valley State University   

4:10 – 4:15 PM
Closing
Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations

12:00 – 12:05 PM
Introduction
Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations

12:05 – 12:50 PM
The Role of Communications in Emerging Business Ecosystems
Lauren Day, Chief Communications Officer, Prudential
Alan Sexton, VP & Head of Strategy, Global Communications

12:50 – 1:25 PM
Putting People First: Communication in a Post-COVID19 World

Tracy Faulkner, Chief Communications Officer, Majid al Futtaim

1:25 – 2:10 PM
Evolving Strategic Communication in a Changing World

Geoff Curtis, EVP, Corporate Affairs and Chief Communications Officer, Horizon Therapeutics
Jennifer Mauer, VP, Corporate Communications, Merck 

2:10 – 2:20 PM
Break

2:20 – 2:55 PM
Sustainability and the Danger of Greenwashing

Brett Ludwig, Global Head of Communications, W.L. Gore         

2:55 – 3:40 PM
How to Build Strong Relationships Between Corporate PR Leadership and Agencies
Mac Worsham, Managing Director and Chief Communications Officer, Deloitte US
Carreen Winters, PR Chairman of Reputation and Chief Strategy Officer, MWW PR      

3:40 – 4:25 PM
TBD

Shirley Powell, SVP, Communications and Industry Relations, Cox Automotive
Matt Bianco, Head of Corporate Public Affairs, Novelis, Inc.
Oscar Suris, Executive Managing Director, Zeno Group

4:25 – 4:30 PM
Closing
Tina McCorkindale, Ph.D., APR, President & CEO, Institute for Public Relations

FAQs

How do I access the conference?
You will receive a “Final Details” email days before the conference, which will include the Zoom link to log on. Please note if you registered for all three conferences, you will receive three separate “Final Details” emails.
 
What should I do if I haven’t received a confirmation email?
We recommend checking your spam/junk folder for the confirmation email. If it is not there, please email IPR Communications and Marketing Manager Nikki Kesaris at nikki@instituteforpr.org.
 
I can no longer attend the conference. Can I transfer my registration to one of the other days?
Registration can be transferred up to 48 hours before the conference. Please contact Erica Hall at erica@instituteforpr.org for more information.
 
I registered but can no longer attend. Can I get a refund?
There are no refunds, however, the playback version of each presentation (of the day you registered for) will be made available 48 hours after the event to stream at your convenience!
 
When should I log in?
You’re able to log in 15 minutes before the conference begins.
 
Who do I contact if I’m having trouble accessing the conference?
Troubleshooting FAQs via Zoom Help Center: https://support.zoom.us/hc/en-us/articles/206175806 or please contact Olivia Kresic at olivia@instituteforpr.org.
 
Will there be an on-demand recording of the conference?
Yes! Attendees will receive a playback version of each presentation 48 hours after the event. We will also send out the PowerPoint and any additional materials from the presentation. 
 
Can several people from my company log in to the virtual conference at the same time?
No. Registration is limited to one per person.
 
Is the virtual conference accessible to both PC and MAC users?
Yes!
 
What web browser do you recommend for the conference?
While you’re able to use any web browser of your choosing, we recommend Google Chrome and enable flash for the best connection.  
 
Do I have to use a desktop/laptop or am I able to use a mobile device?
You’re able to use a mobile device! If you choose to do so, we recommend downloading the Zoom app. It’s free and will make navigation of the site much easier. You’ll log on the same way as you would a desktop.

 

Sponsorship Opportunities:

For more information about sponsorship, please email Nikki Kesaris at Nikki@instituteforpr.org.

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