This summary is provided by the IPR ESG & Purpose Research Library
The Potential Energy Coalition examined global perspectives on climate change action and best messaging practices.
An online survey of 57,968 respondents was conducted June 12 – August 28, 2023 across 23 countries with over 2,000 respondents per country.
Key findings include:
— 71% of total respondents on average agreed with the statement “I support immediate action by the government to address climate change,” compared to 13% of respondents who disagreed with that statement.
— The largest gap in support by political leaning was in the U.S. (46 percentage points), followed by Australia (30 percentage points), and Brazil (25 percentage points).
— Messages that resonated most with respondents focused on urgency and generational aspects, such as “Later is too late because it’s putting our children’s futures at risk.”
— Other messaging themes that resonated most with respondents include:
—- Messaging that concentrates on holding larger polluters accountable.
—- Motivating messages about optimistic realities, i.e., the portion of energy already coming from clean sources.
Learn how different climate messaging tactics are perceived across the globe
