Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions.
An online survey of 93,895 respondents across six continents and 46 markets was conducted from January – February 2023.
Key findings include:
1.) 30% of respondents said having stories selected for them based on previous consumption was a “good way” to get news.
2.) 40% of respondents said they trust “most news most of the time.”
— Finland had the highest levels of overall trust (69%).
— Greece had the lowest levels of overall trust (19%).
3.) 48% of all respondents said they were very or extremely interested in news, compared to 63% in 2017.
— 36% of all respondents said they avoid news often or sometimes, which is close to an all-time high across markets.
4.) When it came to news on Facebook, 46% of respondents said they mostly pay attention to national politics, followed by news that made them laugh (40%), health news (38%), climate news (35%), and business/economics news (35%).
— When it came to news on TikTok, 46% of respondents said they mostly pay attention to news that made them laugh, followed by national politics (36%), and health news (34%).
Find the original research here.
