Los Angeles, Calif., October 1, 2013 –The Generally Accepted Practices (GAP) VIII study is now live for senior communications professionals to submit responses. Findings drawn from the study are highly valued by senior-level management.
Each year the top communications professionals and CEOs use the GAP findings to help produce actionable insights, understand the latest industry trends and create annual budgets.
“GAP is a reliable, one-of-a-kind, and free source of useful data on best practices and trends in measurement, social media, organization, responsibilities, budgeting, and many other mission-critical issues facing communications professionals,” said Dave Samson, General Manager, Public Affairs, Chevron Corporation. “GAP has been invaluable to me and many colleagues, but its value hinges on broad participation by those of us who stand to benefit the most from it.”
The survey provides practitioners with practical information they can use to better manage the communication functions in their organizations; identifies best practices against which they can benchmark their own organizations; and pinpoints trends to be aware of as they plan for tomorrow. In particular, the GAP study provides industry data on budgets, resource allocation, agency relationships, use of social media, reporting relationships and areas of responsibility.
USC Annenberg conducts the GAP VIII study in cooperation with the country’s leading professional PR associations Arthur W. Page Society, Institute for Public Relations (IPR), International Association of Business Communicators (IABC) and Public Relations Society of America (PRSA). The GAP VIII study is supported by a grant from Edelman.
Senior-level communicators can take the survey now. The findings of the U.S. study will be released in the first quarter of 2014, while those of the international study will be released in the third quarter of that year. Previous GAP studies are also available for viewing.
The Strategic Communication and Public Relations Center is part of USC Annenberg’s Public Relations Studies unit. Its mission is to advance the study, practice and value of strategic communication and public relations by conducting innovative applied research in partnership with other visionary organizations.
Located in Los Angeles at the University of Southern California, the Annenberg School for Communication and Journalism is a national leader in education and scholarship in the fields of public relations, communication, journalism, and public diplomacy. With an enrollment of more than 2,200 students, USC Annenberg offers doctoral, master’s and bachelor’s degree programs, as well as continuing development programs for working professionals, across a broad scope of academic inquiry. The school’s comprehensive curriculum emphasizes the core skills of leadership, innovation, service and entrepreneurship and draws upon the resources of a highly networked university located in the media capital of the world
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Contacts: Jerry Swerling: 310-456-8045; swerling@usc.edu
Burghardt Tenderich: 213-740-0446; burghardt.tenderich@usc.edu
