Manny is a public relations and communications executive with 25 years’ experience developing and leading proactive media relations, corporate reputation and internal communications programs in a variety of industries, including professional services, financial services and tech. He is currently a partner and Chief Strategy & Communications officer for Crowe LLP, a leading accounting, consulting and technology firm. He serves as a member of the executive committee and is responsible for leading the development, execution, and evolution of Crowe’s enterprise and business unit strategies. He is also responsible for establishing the firm’s communications blueprint and approach to ensure the Crowe Story (purpose, values, vision and strategy) come to life to drive tangible business outcomes and foster an inclusive, high-performance culture.
Throughout his 25-year career, he has been integral to driving the communications programs of Fortune 500 companies and large privately held firms. He believes that innovation and disruption are key to the evolution of the communications profession, and applies a startup mentality (experiment, measure and iterate quickly) to helping companies implement change and convey their value propositions. He is a builder and leader of high-performing communications teams, and is a frequent speaker on topics such as building diverse and inclusive teams, using data and insights to convey the business value of communications, the future of storytelling and audience engagement, and driving reputational narratives that bring a company’s culture to life.
Prior to joining Crowe in 2021, he served as the Global Chief Marketing & Communications Officer at BNY Mellon, where he led the bank’s 300+ person global marcomms team with responsibility for every aspect of stakeholder engagements across all of the bank’s businesses. Before BNY Mellon, Manny spent 12 years as the Executive Director of PR and Corporate Communications at KPMG LLP, where he was responsible for all of the firm’s business function communications, including media relations, reputation and internal communications programs – centered on enhancing visibility for our client services and solutions, driving executive visibility initiatives, thought leadership programs, and business capabilities. In addition, he served as the firm’s spokesman and led all crisis/issues management programs, working closely with the CEO and management committee to drive communications strategy and execution.
Manuel graduated from Roger Williams University with a Bachelor’s degree in Communications. He serves on the Board of the PRSA Foundation, and is a member of the Page Society’s DEI Advisory Board. He resides in Mendham, New Jersey with his wife and young son, and is an avid mountain biker and martial artist.