A.J. Goodman specializes in corporate reputation, media strategy and engagement. He is an expert in executive visibility, having orchestrated dozens of C-Suite media tours. He created and executed earned media programs and corporate newsrooms for top clients including Accenture, HP, PepsiCo, Under Armour and Mars Inc.
A.J.’s prior experience includes leadership roles at Edelman, Ketchum and BCW. He led the media practice at all three firms and still maintains daily interactions with the leading business publications, such as the Wall Street Journal and Fortune, as well as business TV and online video network including CNBC, CNN, FOX and Yahoo Finance. A.J. conducts media trainings with C-suite leaders in preparation for print and TV interviews associated with media tours, material announcements (M&A, earnings) and in support clients’ participating in global influencer events, including the World Economic Forum and Aspen Ideas Festival. He last attended both events in 2019.
Earlier in his career, A.J. was a production specialist with the CBS Broadcasting’s Special Events team in remote production of the 1992 Democratic National Convention, 1992 U.S. Open and 1994 Winter Olympic Games in Norway.