Aaron is founder and CEO of PRophet (prprophet.ai), the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. Aaron is also CEO of the Comms Tech Unit for the Stagwell Marketing Cloud, a suite of AI SaaS solutions for PR, social media, and content creators.
Aaron founded KWT Global in late 2005 (f/k/a Kwittken), a highly acclaimed global PR and brand strategy consultancy where he currently serves as Chairman. Stagwell Global acquired KWT Global in 2010.
A highly acclaimed industry leader, serial entrepreneur and seasoned corporate affairs and integrated communications strategist for more than 30 years, Aaron began his career in Washington, D.C. in public affairs and crisis management and held numerous senior agency leadership roles before starting his own firm in late 2005. He’s counseled hundreds of organizations, from F100 listed companies to private and high growth brands alike, spanning multiple sectors.
A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He is immediate past president of the Public Relations Society of New York, past president of the Americas for the International Communications Consultancy Organization, a former Board member of the PR Council, a former adjunct professor at New York University and a former Forbes columnist. He currently writes a monthly column for The Drum and is the creator and host of the popular Brand on Purpose podcast that features companies and leaders that do well by doing good.
Aaron has received numerous honors and awards for his work and industry leadership from the likes of ICCO, Cannes LIONS, PR Week, The Drum and PRovoke Media, having recently been named a PRovoke 2021 Innovator 25 and to PR Week’s 2022 Dashboard 25 for his comms-tech leadership and industry innovation. He’s also a sought after industry speaker and panelist on topics including AI and Comms Tech, crisis management and ESG.
He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, avid runner, swimmer and competitive triathlete, Aaron puts social impact at the center of everything he does personally and professionally.