Carol Carrubba, principal at Highwire, is a business leader and communications expert with a deep focus on and passion for technology. For clients, Carol specializes in category design, strategic messaging, executive speaker coaching and thought leadership for midsized to Fortune 10 technology companies like AWS, Splunk, Intel, Western Digital, IBM and many others. Carol partnered with companies like Gitlab, Digital Ocean, Qualtrics, and others through their IPO processes, from developing corporate narratives and establishing their business-as-usual to C-suite speaker training and listing day media and digital activations. For the Highwire team, Carol oversees People and Culture with the highest priority on diversity, inclusion, and belonging. Highwire is committed to finding and elevating all voices as we nurture the next generation of communications leaders.

Carol graduated from the University of Texas with a degree in English, followed by Peace Corps service in Mali, West Africa, for more than two years.  Carol began her career in tech at iPrint, the world’s first online print shop. Before building Highwire PR with her two business partners, Carol held leadership positions at Porter Novelli, Fleishman Hillard, and Schwartz (now MSL).

Carol’s passion for technology transcends her professional career. She has been married for more than 20 years to one of the first engineers at iPrint. They live in San Francisco with three beautiful children and two dogs and spend as much time as possible at their home in the hills of Geyserville. Carol is a certified yoga instructor but enjoys vino as much as vinyasa.