Carreen Winters is the Chief Strategy Officer and EVP of MWWPR’s Corporate Reputation practice. For nearly three decades, Carreen has served in an integral role building the agency’s Corporate Reputation practice, including leadership of the firm’s largest and longest standing client relationships. Carreen is recognized for her ability to develop insights swiftly in complex situations and for her strategic work for businesses in transformation, as well as deep expertise in crisis and issues management.
As Chief Strategy Officer, Carreen leads thought leadership initiatives across the agency, evaluating new and emerging trends in business and society and their implications for communicators and the practice of public relations. She is the architect of some of MWWPR’s core methodologies, including the agency’s CorpSumerTM philosophy, research, and thought leadership, which provides a roadmap for integration of Corporate Reputation and Brand Reputation. Additional noteworthy contributions include the development of MWW’s Crisis Action Protocol, with AI implementation for crisis planning and response, and creation of its CEO EquityBuilder and Social CEO programming which have been adopted across the agency’s practices and categories.
Carreen’s expertise includes all aspects of corporate communications, including reputation management, corporate positioning, executive visibility, CSR and sustainability, issues and crisis management, labor relations, employer brand and employee communications, and change management. Carreen’s industry experience is broad, from aviation and transportation, manufacturing, retail, and food and beverage, to financial and professional services.
Carreen earned a B.A. from Villanova University, and was named to NJBIZ’s 40 Under 40 for her expertise in crisis management and corporate restructuring. She was also named to PR News’ inaugural Top Women in PR list and PR News’ Blogger of the Year, and her client work has been recognized by every major award in the industry. A recognized author, blogger and speaker on reputation management, Carreen frequently provides expert commentary on reputation management, including serving as a regular commentator in The Wall Street Journal’s “Crisis of the Week.”