As BCW’s Chief Executive Officer, Americas, Kristine Boyden covers North America, Canada, Mexico and Latin America, bringing her rigorous approach to client service and unwavering commitment to talent development into her oversight of business growth; senior client counsel; and talent acquisition, development and retention.

Boyden joins BCW after three years as Chief Communications Officer with GM’s Cruise, the self-driving automotive company. In that role she built the communications team, an in-house creative studio and cutting-edge media analytics operation. Before joining Cruise, Boyden spent more than 18 years with Edelman, most recently as president of the agency’s U.S. Western Region, leading more than 650 colleagues and award-winning campaigns. She was also a key architect of the firm’s approach to serving global clients at scale and a co-founder of its U.S. large clients and talent development program. Over the course of her career at Edelman, Boyden represented clients spanning fast-growing startups to Fortune 50 companies across myriad sectors, including Adobe, Genentech, Taco Bell, Starbucks, PayPal, and many more. Before that, she spent six years as the global client relationship leader for HP, and actually started her career deep in the early days of the tech sector helping start-ups develop business plans and secure funding.