Mark Weiner is the CEO of PRIME Research. Established as an academic research institute in Germany in 1987, PRIME has expanded globally to become one of the world’s largest public relations research consultancies. It has a team of 100 account directors, 600 analysts and a complete portfolio of services. Since 1994, Mark has devoted his career to helping some of the world’s most respected organizations and brands demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” which was published in 2006 by Jossey-Bass, a division of John Wiley & Sons. The book is used in the curricula at University of North Carolina, Grenoble Ecole de Management, The University of Maryland, George Washington University, Johns Hopkins, Brigham Young and New York University.
Most recently, Mark Weiner was the CEO of Research in Public Relations, the communications research arm of Mark Weiner Consulting, LLC. He was previously the global director and senior vice president of Ketchum Research where he led an international team of 25 analysts. Prior to joining Ketchum, Weiner was the CEO and president of Delahaye, one of the world’s largest providers of corporate communications and public relations research and consulting. Weiner founded Medialink Public Relations Research in 1994, which then became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group.
Weiner is a regular contributor to IABC’s Communication World, PRSA’s Tactics and The Strategist, PR Week, and the Daily Dog. He sits on the editorial advisory boards of The Strategist and PR News. He is a frequent speaker on the topics of marketing ROI, public relations, corporate reputation and integrated marketing communication at international, national and local conferences such as those sponsored by The Conference Board, the Association of National Advertisers, The American Marketing Association, the Institute for Public Relations, The Arthur Page Society, IABC, PRSA, and InfoCom.
Weiner began his career with The New York Times News Service after which he was a columnist and vice president for The McNaught Newspaper Syndicate, now a division of Tribune Media. Weiner was a founding partner of Copernicus Marketing Consulting at which he headed the firm’s Integrated Marketing Communications Research and Evaluation practice.
Weiner is a member of the International Association of Business Communicators, the Public Relations Society of America and the Institute for Public Relations, for which he served as a Trustee and the 2004 Chair of the Measurement Commission.