Samantha Stark was part of 160over90’s Senior Leadership Team, where she led the Public Relations, Social Media, and Creator Marketing teams while also overseeing the Entertainment Marketing and Experiential businesses. She was responsible for leadership of over 400 specialists and the agency’s corporate communications function globally.
Throughout her 25-year career, she’s specialized in leading integrated communication campaigns that earn attention for iconic brands such as IBM, Hilton, Coca-Cola, Ford, and others. The skills she’s developed in strategy, creativity, and earned and social engagement allow her to tell her clients’ stories across multiple channels, from social networks and events to top-tier broadcast.
In 2021, Sam was named one of Ragan’s Top Women in Communications in the Leader Category. She has also been fortunate to win numerous awards on behalf of her clients: PRSA Silver and Bronze Anvils, PRSA National Chapter Thoth Awards, a Gold Sabre from The Holmes Group, and a Golden Bell Public Relations Award from the Hospitality, Sales and Marketing International Association List, among others.
160over90 is a global full-service cultural marketing agency that sits inside the Endeavor network, which includes entertainment and sports agency WME and sports, fashion, and events leader IMG. 160over90 works with iconic brands such as AB InBev, Audi, DICK’s Sporting Goods, HSBC, Marriott International, USAA, and Visa. Sam is an active board member of three internal Endeavor groups – the Women of Endeavor, We the Change, and the Endeavor DEI Working Group – all of whom are championing gender and racial equity and inclusion across the organization.
Sam joined 160over90 from Ketchum, where she held leadership positions within the Travel & Tourism and Technology practices. Before that, she worked at Burson-Marsteller, Rubenstein, and Hunter PR. Sam lives in Williamsburg NYC, and got into public relations back in the late 1990s to learn how to promote her band.