As Chief Innovation Officer at Peppercomm, Jackie is responsible for identifying challenges and opportunities our clients are facing and developing new solutions and services to help them mitigate risks and capitalize on changes to drive their business forward. Additionally, Jackie leads key client accounts and drives new business acquisition. She currently leads the firm’s financial and professional services sector, developing and executing fully-integrated campaigns including media relations, social media, content development, content marketing, experiential and crisis communications, particularly within highly regulated organizations.
Since joining the firm in 2000, Jackie has held increasingly senior roles within the agency and helped build the firm’s financial and professional services business, leading client engagements across accounting and advisory services, wealth advisory, asset management and capital market sectors.
Over her nearly 30-year career, Jackie worked at some of the industry’s leading firms and is member of Page Up and the Wiseman. She has written articles for Fast Company, PR Daily, PR Week and Industry Week on topics ranging from crisis management to the use of humor in business.