April 2007 – Building upon a foundation established in “Exploring the Link between Volume of Media Coverage and Business Outcomes,” this paper looks at the effect of competitive share of media coverage volume on business results. Through four case studies on a non-profit hospital, a pharmaceutical brand, a B2B service and a package goods manufacturer, the authors make the case for using competitive media analysis to see stronger correlations to results.
Exploring the Link between Share of Media Coverage and Business Outcomes
Angela Jeffrey, David Michaelson, and Don W. Stacks
April 2007
