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All posts by Don Stacks

[Research Library], Advertising, MC - Media Relations, Measurement Commission

Abstract The presence or absence of a public relations multiplier has long been controversial. This study sought to try and establish if such a multiplier exits through a carefully controlled experiment with “real” participants, and if so, what its magnitude might be in a comparison of an initial branding campaign. Experimental–control group analyses indicated that … Continue reading Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage →

[Blog], [Research Library], Dictionaries of PR Measurement & Research, Latest Research Measurement Commission, MC - Gold Standard, MC - Measurement 101, Measurement Commission, PRJ - Measurement & Evaluation

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an expanded number of terms, addition … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation →

[Research Library], OCRC - Communication Behaviors, OCRC - Leadership Communications, Organizational Communication Research Center, , , , , ,

Authors, Title and Publication Men, L. R., & Stacks, D. W. (2014). The effects of authentic leadership on strategic internal communication and employee-organization relationships. Journal of Public Relations Research, 26(4), 301-324. Summary Organizational leadership influences strategic internal communication in several ways. First, leadership influences organizational infrastructures, such as the development of organizational culture, structure, and communication … Continue reading The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships →

Don Stacks
[Blog], [Research Library], Digital Media Research Center, MC - ROI

What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media on Business Profit & … Continue reading What’s the Relationship between Social Media ROE and Business ROI? →

Don Stacks
[Blog], [Research Library]

Last July, I attended my second International Public Relations Research Symposium or better known as BledCom.  Located in Bled, Slovenia, the symposium is a fairly small and intimate experience with speakers from around the world.  This year’s conference theme was “Sleeping (with the) media,” an intriguing idea explored from various national and theoretical approaches. BledCom … Continue reading BledCom 2015 | Sleeping (with the) Media →

[Research Library], Dictionaries of PR Measurement & Research, Education in PR, MC - Definitions, Measurement Commission

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation →

[Research Library], Dictionaries of PR Measurement & Research, Education in PR, MC - Definitions, Measurement Commission

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Italian by Marilde Motta, Owner of Ad Personam in Milan, Italy. It covers an expanded number of terms, addition of social media terms and processes, … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Italian Translation →

[Research Library], Dictionaries of PR Measurement & Research, MC - Definitions, Measurement Commission

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation →

[Research Library], Dictionaries of PR Measurement & Research, MC - Definitions, Measurement Commission

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition is translated into Spanish by Jennie Peña of the Universidad Del Norte. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation →

[Research Library], 2. Resources, IPR Signature Studies, OCRC Signature Studies

Abstract This article suggests a generic model that includes a degree of standardization against which to compare planning and programming is the best way to establish excellence in public relations and corporate communication. The authors suggest this model can be (a) historically, to establish past campaigns; (b) used in the strategic planning process to identify … Continue reading Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance →

[Research Library], 7. Ethics in Research and Evaluation, DMRC - Ethics, Ethics and PR, MC - Ethics, MC - Gold Standard, Measurement Commission, Standards,

At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement, and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself.  The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation →

[Research Library], 2. Resources, Dictionaries of PR Measurement & Research, IPR Measurement Commission Signature Studies, IPR Signature Studies, MC - Definitions, MC - Gold Standard, MC - Historical, Measurement Commission, Standards

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition covers an expanded number of terms, the addition of social media terms and processes, and adds ethics as a category.  The Editorial Board is international in scope and … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition (including translations) →

[Research Library], Crisis, International/Country Specific

In 2006, Japan’s largest paper mill company, Oji Paper, announced it would launch an unsolicited takeover bid for 50.1 percent of Hokuetsu Paper Mills, the sixth largest paper mill company in Japan. A pivotal event for Japan, Hokuetsu Paper’s legal advisers suggested the company ask communication advisory firm Media Gain to join its defense task … Continue reading Hokuetsu Paper Mills →

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