Stagwell examined how Americans feel when companies speak out on social issues.
A survey was conducted Feb. 10-12, 2023.
Key findings include:
1.) 38% of Americans said they thought that American companies are speaking out too much on social issues (up 6 points from July 2022).
— 37% of respondents said companies are speaking out the right amount (down 3 points from July 2022), while 25% said they aren’t speaking out enough (down 3 points).
2.) 68% of Americans said they think that when companies voice their opinion on a social issue it’s a marketing ploy (up 12 points from July 2022).
— When companies are speaking out on social issues, 71% of Americans agree that a company’s history on social issues is important.
3.) 59% of Americans said that there is generally more risk to a CEO speaking out on social issues (up 5 points from April 2022) than reward (41%).
— Democrats (55%) are more likely to believe there is more reward in a CEO speaking out than Republicans (33%).
Find the original report here.
