The present study attempts to explore how multiple competitive organizations cope with the same crisis and how an organization’s crisis management influenced the others’ crisis stances and strategies. By using qualitative case study of modified framing analysis, this study analyzed 15 contextually important news stories which were selected from the Korean Integrated News Database System

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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