November 7, 2002 –

Union League Club
New York, NY

David Drobis is a legend in public relations, having spent much of his professional career advancing the industry. He was named among the top 10 most influential people in public relations in the 20th century by PRWeek and received the National Public Relations Professional Achievement Award for 2001 from Ball State University.

Drobis spent his career at Ketchum helping it grow from a small, specialized firm into one of the top agencies in the world. He was president and chief operating officer at Ketchum from 1982 until 1994. From 1994 until 2001, he was CEO and responsible for opening Ketchum’s offices in Asia-Pacific, Europe and Latin America, and establishing the vertical industry categories and key communication disciplines into five global practices:brand marketing, corporate, foodand nutrition, healthcare and technology.

Drobis is former Chair of the Institute for Public Relations and a long-time Board member. He is accredited by the Public Relations Society of America, a past board member of PRSA’s Counselors Academy, a member of its International Committee and College of Fellows, and past president of the New York Chapter of PRSA. Drobis is also a past president of The Arthur W. Page Society, founding chairman and a member of the Board of the Council of Public Relations Firms, a member of the International Public Relations Association, and a past president of ICCO, the international trade association for public relations firms.

Drobis holds a master’s degree in journalism and public relations from American University and has attended graduate programs at the Harvard Business School and the Wharton School of The University of Pennsylvania.

Download PDF: The Ostrich and the Giraffe – Is It Time to Stick Our Necks Out?

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
Follow on Twitter