This paper tries to discuss the process of institutionalization of public relations in Italy through the concept of credibility and professionalism. This paper also intends to discuss the impact of credibility on the process of professional recognition of Italian public relations and on its institutionalization by referring to the results of a qualitative and quantitative investigation about Italian PR practitioners’ opinions.
Download PDF: Looking for Institutionalization: Italian Public Relations and the Role of Credibility and Professionalism
