Research Library | Institute for Public Relations

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its five Commissions and Centers of Excellence.

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IPR CENTERS OF EXCELLENCE

Research Topics

Latest Research

[Research Library]

A New Generation of Digital Consumers

Accenture researched digital consumers across eight countries and provided suggestions for brands who wish to engage new audiences in digital markets. Primary and secondary data-driven

September 10, 2023

[Research Library]

How to Measure the Value of Public Affairs

This summary is provided by the IPR Measurement Commission The Foundation for Public Affairs researched how leaders can better measure and evaluate their performance and

September 5, 2023

[Research Library]

How Do Organizations Use AI To Set Themselves Apart?

This summary is provided by the IPR Digital Media Research Center Accenture researched “AI maturity” across the industry, which was defined as the degree to

September 5, 2023