This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its five IPR Commission/Centers of Excellence.
This summary is provided by the Digital Media Research Center. Dr. Fanjue Liu and Dr. Yu-hao Lee examined the rising trend of virtual influencers (digitally
This summary is provided by the IPR Organizational Communication Research Center. Dr. Yeunjae Lee, Dr. Enzhu Dong, and Dr. Ruoyu Sun examined internal communication about
This summary is provided by the IPR Behavioral Insights Research Center. Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang examined how expert posts and