This abstract is summarized by IPR from the original journal article published in the Public Relations Inquiry
Dean E. Mundy explored the 21st century text of Gay Pride and how leaders of gay pride organizations are adjusting their operational and communications strategy to better forge and maintain productive relationships among today’s stakeholder network.
The author conducted in-depth interviews with leaders of gay pride organizations in major US cities.
Read more to learn about the intersection of relationship management theory and stakeholder theory and how leaders of gay pride organizations have planned major events that attract millions of visitors annually.
