Last month, PR News announced they would induct six new members into their Measurement Hall of Fame, which includes four leaders of the Institute’s Measurement Commission. The inductees include Mark Weiner of PRIME Research, Dr. David Michaelson of Teneo Strategy, Dr. Donald K. Wright of Boston University, and Katie Paine of News Group International.
PR News’ Measurement Hall of Fame recognizes the trailblazers of PR measurement and their efforts to advance the industry. Steve Goldstein, editorial director of events at PR News, said in the release, “These six inductees have been vocal and influential proponents of using scientific methods to prove the value of communications programs.” This year’s Hall of Fame were honored at PR News’ Measurement Conference on May 15th in Washington D.C.
