“We are two years past the point where more than half of U.S. adults regularly use social networks,” wrote IPR President & CEO Frank Ovaitt in a recent PR News article. “Is it any wonder that, when they go to work, they feel they have entered a time warp if the employer doesn’t get the value of such networks internally?”
Highlighting the increasing value of social media as a tool for strengthening internal relations, Ovaitt’s article offered real-life examples from communications leaders at organizations such as Southwest Airlines, Navistar and GE.
