The Institute for Public Relations has announced its speaker lineup for the
Summit on Corporate Communications, June 28-30, in Columbus , OH. This limited-enrollment
program for high potential, mid-career professionals offers interaction with
an extraordinary faculty of senior corporate and agency executives, plus noted
academics.
“This may be the best faculty we have assembled in the history of the
Institute for Public Relations Forums,” said Dr. Donald K. Wright, forums
director and professor at the University of South Alabama.
Gold sponsors of the Summit include Ketchum and BurellesLuce. Full program
information and online registration are available at instituteforpr.org
.
The announced topics and speakers include:
How the Global Economy Has Brought About Changes in Employee Communications
at General Motors, Gary F. Grates, President and Global Managing Director,
Edelman Change.
The Strategic Use of Measuring External Perceptions to Improve Relations
With Multiple Stakeholder Groups During a Crisis, Ken Kerrigan, Deputy
Director of Public Relations, Ernst & Young.
How the Core Notion of Diversity is Different and Changing Public Relations,
Michael A. Fernandez, Chief Communications Officer, ConAgra Foods.
Planning Your Professional Future: A Mini-Seminar About Effective Career
Management, William C. Heyman, President & CEO, Heyman Associates,
Inc.; Elizabeth Heller Allen, Vice President-Communications and Marketing, Premier
Health Partners; Nicholas J. Ashooh, Vice President-Corporate Communications,
American Electric Power; and Frank Ovaitt, President & CEO, Institute for
Public Relations.
Preparing for Whatever Comes: Effectively Managing Crisis Communications,
Peter D. Debreceny, Vice President-Corporate Relations, Allstate Insurance Company,
and James Lee, Chief Marketing Officer, ChoicePoint.
The Discipline of Playmaking: A Breakthrough System for Calling, Running,
Decoding and Countering the Moves and Counter-Moves of Your Marketplace,
Alan Kelly, CEO and Managing Partner, Applied Communications Group.
How One Company Has Effectively Improved Communications With Strategic
Publics, Sean D. Williams, Manager Internal Communications, Goodyear Tire
and Rubber Company, and Keith Price, Director, Corporate Communication Services,
Goodyear Tire and Rubber Company.
When All News Media are New Media: The Changing Landscape, Amy Binder,
CEO, RF Binder Partners, Inc.
The Institute for Public Relations is an independent foundation dedicated
to the science beneath the art of public relations. It exists to build and document
research-based knowledge in the field of public relations, and to mainstream
this knowledge by making it available and useful to practitioners, educators,
researchers and the clients they serve.
