October 20, 2004 –
One Whitehall Place
Westminster, London
Described by PRWEEK as the 20th Century’s “Most Influential Public Relations Professional,” Harold Burson, founder and CEO of Burson-Marsteller, will trace the evolutionary role of public relations as a corporate discipline and reinforce a concept articulated more than a half century ago by AT&T’s Arthur Page, i.e., that public relations must be practiced not only by the public relations department but also by every employee who interfaces with a corporate stakeholder.
This is Harold’s second Distinguished Lecture for the Institute. He was awarded the Institute’s Alexander Hamilton Medal in 1999, the Gold Anvil by the Public Relations Society of America in 1980, the Arthur Page Hall of Fame in 1991 and the PRSA Atlas Achievement Award in 1998. Boston University honored him with a Doctor of Humane Letters degree in 1988 and the Boston University College of Communication recognized him with an endowed chair in public relations in 2003.
Sponsored in part by:
Lawrence Ragan Communications, Inc.
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Download PDF: Is Public Relations Now Too Important To Be Left To Public Relations Professionals?
