In a recent PR News article, IPR President and CEO Frank Ovaitt identifies four critical factors that make top global companies stand out in employee communications. Pulling from the 2013 qualitative research, “Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders,” they include:
- An organizational structure that connects internal communicators with the rest of the company, up and down the chain of command.
- An innate understanding that strong internal communication will have a positive return that need not be proven at every juncture.
- An arsenal of tools and practices for both listening and communicating a message.
- A strong commitment to keeping employees across the company informed before stories break in mass media and digital channels.
The insight he provides comes from in-depth interviews conducted by KRC Research with internal communications executives at 10 global companies (Cargill, Chevron, FedEx, GE, IBM, Johnson & Johnson, McDonald’s, Navistar, Petrobras and Toyota).
To read the full article, click here.
