Download Booklet (PDF): Top 15 PR Insights of 2020
Introduction
Thanks to our Board of Trustees, comprising senior-level executives and academic leaders in public relations, for driving the mission and work we do. The Institute for Public Relations annually compiles some of the best research that we think public relations professionals should know about from the previous year. When IPR first compiled this “Top 10” list in 2014, we sometimes had difficulty finding enough studies to fill the top 10. Now, with more quality research available, it’s become increasingly more difficult to narrow down to only 10 studies. So in 2020, we expanded the list to the top 15 studies. In addition to the quality of the research, another criterion for inclusion on our top list is the accessibility of the research (i.e., not hidden behind a paywall).
Also, at the end of this report is a list of IPR resources and studies published in 2020.
Hover on the image below and scroll to see the rest of the report:
