IPR is a sponsor of the Latin American Communication Monitor
The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024.
A survey of 1,134 communications professionals from 20 countries was conducted from May – June 2022.
Key findings include:
1.) Multiple trends were consistent across the region:
— Actions on diversity, equity, and inclusion (DEI) reinforced stakeholder trust.
— Empathetic leadership increased engagement, improved mental health, and reduced turnover.
2.) Five top priorities for 2024 were identified by communicators:
— Strengthening the role of the communication function to support top-level decisions (42%).
— Connecting organization strategies with communication (38%).
— Dealing with the speed and volume of information flow (34%).
— Using big data and/or algorithms for communication (33%).
— Exploring new ways of content creation and distribution (29%).
3.) 50% of professionals engaged in global discussions on DEI and considered it a highly debated topic in the profession at the national level.
— 20% of professionals positioned DEI as one of their key strategic issues over the next three years.
4.) 73% of respondents perceived an increase in the need for external consulting in stakeholder communication, followed by an increased need for organizational communication structure and processes (70%).
— 76% of respondents said the consulting industry is becoming more diverse and complex.
— 61% of professionals said ensuring the quality of external consulting has become more challenging.
Read the original report here.
