In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards.
Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement — will get any measurement program up and running. IPR’s Research Standards Center provides a comprehensive guide to navigating standards and how best to use them.
![IPR Pledge to Support PR Research Standards [Circles]](https://instituteforpr.org/wp-content/uploads/IPR-Pledge-to-Support-PR-Research-Standards_Circ-250x208.png)
