Author: Frank Ovaitt

  • What Are We Afraid Of?

    What Are We Afraid Of?

    Frank Ovaitt, CEO Emeritus of IPR, reflects on the development of PR research in honor of IPR’s 60th Anniversary.  A good ex-CEO keeps a low profile. So you haven’t heard much from me since I retired from IPR almost a year ago. Plus I’m fully engaged in a small farm in Kentucky that my wife…

  • IPR President & CEO Discusses the Importance of Pledging to Research Standards

    IPR President & CEO Discusses the Importance of Pledging to Research Standards

    In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards. Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement…

  • How Did We Get to Measurement Week?

    How Did We Get to Measurement Week?

    This is the first in a series of five blog posts for Measurement Week. We’re getting there.  But how have we gotten to Measurement Week, which starts today? The simple answer is:  The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of…

  • IPR Hires First Director of Research

    For the first time in its 58-year history, the Institute for Public Relations (IPR) is hiring a director of research.  Starting July 1, Sarabdeep “Sarab” Kochhar will lead our research programs, serving as chief strategist and counselor to the Board of Trustees on research matters, and primary IPR spokesperson on research and how practitioners can…

  • Monitoring the Shift to Sponsored Content

    IPR friends occasionally send me research conducted by their organizations with implications for public relations practice.  I recently received an email from Richard Edelman with a report that shared insights into the role of sponsored content (created or curated by corporations) from a public relations perspective. Research led by Steve Rubel, chief content strategist at…

  • Ten Leaders In Global Employee Communications Tell How They Do It

    The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website.  The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.”  This qualitative…

  • New From IPR: Ten Leaders In Global Employee Communications Tell How They Do It

    GAINESVILLE, FL — The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website.  The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global…

  • Insights from Practitioner Research

    IPR Trustees occasionally send me research conducted by their organizations with implications for public relations practice.  Here are a few insights from studies released recently.  *         *         * APCO Worldwide’s new Champion Brands index is based on a survey of 70,000 people in 15 countries.  What I found particularly interesting – and encouraging – was…

  • Dan Ariel Talks about Pain of Paying

    Dan Ariely of the Duke University Fuqua School (and one of my favorite behavioral economists) posted a new video last week on “The Pain of Paying.”  There are lessons here about encouraging desired outcomes by adapting communication to the realities of how people think about paying for stuff. That’s not to say manipulating them to…

  • Listening to Bruce Berger: Leaders, Supervisors and Culture

    At the IPR Trustees Research Symposium in November, Bruce Berger, winner of the 2012 Pathfinder Award for an original program of scholarly research advancing the practice of public relations, spoke to an audience of research funders about his work.  Summarizing decades of focus on employee communications, Bruce said: Let me close by summarizing what I…

  • What Would You Ask About Communications and the 2012 Campaign?

    On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, “Communications Lessons of the 2012 Campaign: Why __________ Won.” This is YOUR chance to ask the questions that the speakers will address from our stage. Respond to this column…

  • Reaching a Consensus: Standards for Public Relations Research and Measurement

    Reaching a Consensus: Standards for Public Relations Research and Measurement

    Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote presentation on the process for reaching consensus on public relations research and measurement standards. “Clients are demanding that public relations practitioners develop and apply best practices, common definitions and standards to their…

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