Frank Ovaitt, CEO Emeritus of IPR, reflects on the development of PR research in honor of IPR’s 60th Anniversary. A good ex-CEO keeps a low profile. So you haven’t heard much from me since I retired from IPR almost a year ago. Plus I’m fully engaged in a small farm in Kentucky that my wife … Continue reading What Are We Afraid Of?
- What Are We Afraid Of?
All posts by Frank Ovaitt
This is the first in a series of five blog posts for Measurement Week. We’re getting there. But how have we gotten to Measurement Week, which starts today? The simple answer is: The International Association for Measurement and Evaluation of Communications (AMEC) organized interested parties around the world to focus on the gap between understanding the value of … Continue reading How Did We Get to Measurement Week? →
For the first time in its 58-year history, the Institute for Public Relations (IPR) is hiring a director of research. Starting July 1, Sarabdeep “Sarab” Kochhar will lead our research programs, serving as chief strategist and counselor to the Board of Trustees on research matters, and primary IPR spokesperson on research and how practitioners can … Continue reading IPR Hires First Director of Research →
IPR friends occasionally send me research conducted by their organizations with implications for public relations practice. I recently received an email from Richard Edelman with a report that shared insights into the role of sponsored content (created or curated by corporations) from a public relations perspective. Research led by Steve Rubel, chief content strategist at … Continue reading Monitoring the Shift to Sponsored Content →
The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website. The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.” This qualitative … Continue reading Ten Leaders In Global Employee Communications Tell How They Do It →
GAINESVILLE, FL — The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website. The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global … Continue reading New From IPR: Ten Leaders In Global Employee Communications Tell How They Do It →
IPR Trustees occasionally send me research conducted by their organizations with implications for public relations practice. Here are a few insights from studies released recently. * * * APCO Worldwide’s new Champion Brands index is based on a survey of 70,000 people in 15 countries. What I found particularly interesting – and encouraging – was … Continue reading Insights from Practitioner Research →
Dan Ariely of the Duke University Fuqua School (and one of my favorite behavioral economists) posted a new video last week on “The Pain of Paying.” There are lessons here about encouraging desired outcomes by adapting communication to the realities of how people think about paying for stuff. That’s not to say manipulating them to … Continue reading Dan Ariel Talks about Pain of Paying →
At the IPR Trustees Research Symposium in November, Bruce Berger, winner of the 2012 Pathfinder Award for an original program of scholarly research advancing the practice of public relations, spoke to an audience of research funders about his work. Summarizing decades of focus on employee communications, Bruce said: Let me close by summarizing what I … Continue reading Listening to Bruce Berger: Leaders, Supervisors and Culture →
On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, “Communications Lessons of the 2012 Campaign: Why __________ Won.” This is YOUR chance to ask the questions that the speakers will address from our stage. Respond to this column … Continue reading What Would You Ask About Communications and the 2012 Campaign? →
Today at the PRSA International Conference in San Francisco, the Commission on Public Relations Education unveils its new report, “Standards for a Master’s Degree in Public Relations: Educating for Complexity.” Development and dissemination of these research-based standards were funded by the PRSA Foundation and the Plank Center for Leadership in Public Relations. The standards seek … Continue reading Educating for Complexity →
At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our Research Fellows what they would advise. Here is the wisdom … Continue reading Spotting Bad Research →
Harold Burson, a great friend of the Institute for Public Relations who has served on the Board, received our highest honor and delivered some of the most memorable speeches in our history, writes a blog. I had fun last weekend going through some of his musings, among them, thoughts on public relations defined. There is … Continue reading Harold Burson and the Social Science of Public Relations →
Is the survey mechanism broken? Few would argue that it hasn’t been damaged by a number of factors in recent years. With that in mind, I read a May speech by Scott Keeter, director of survey research for the Pew Research Center, delivered in his capacity as president of the American Association for Public Opinion … Continue reading Are Surveys Broken? →